Privacy Policy

We collect information you provide directly, information gathered automatically through your use of our site, and information from trusted third parties.

Information You Provide

• Name, email address, and phone number
• Shipping and billing address
• Payment information
• Account login details and purchase history
• Product reviews, survey responses, referrals, loyalty information, and customer support messages

Information Collected Automatically

• IP address, browser type, and device information
• Website activity — pages viewed, products added to cart, links clicked
• Referring websites and cookie or tracking data

Information From Third Parties

• Shopify and other ecommerce platforms
• Payment processors and shipping providers
• Advertising, analytics, and social media partners

Yes. We use cookies, pixels, and similar technologies to improve your experience, understand website traffic, and personalize advertising. These help us remember your preferences, keep items in your cart, measure performance, and deliver more relevant ads across platforms.

You can control cookies through your browser settings — though disabling them may affect certain features of the site. We also honor Global Privacy Control (GPC) signals where required by law.

We use your information to operate our business and deliver a better experience — nothing more.

• Process and fulfill your orders
• Provide customer service and manage your account
• Send order confirmations, shipping updates, and service messages
• Personalize your shopping experience and improve our products
• Send marketing emails, texts, and promotional offers (you can unsubscribe anytime)
• Show you more relevant advertising
• Detect fraud, misuse, or unlawful activity
• Comply with legal obligations

We do not sell your personal information for money. We may share it with trusted partners who help us operate our business:

• Payment processors and shipping providers
• Shopify and ecommerce service providers
• Email, SMS, and customer support platforms
• Analytics and advertising partners
• Legal, regulatory, or law enforcement authorities when required by law

We may also share information in connection with a merger, acquisition, or sale of business assets. Some advertising partners may use browsing and purchase data to help us deliver more relevant ads.

Depending on where you live, you may have the right to:

• Access the personal information we hold about you
• Request correction of inaccurate information
• Request deletion of your personal information
• Request a copy of your data
• Opt out of targeted advertising or data sharing
• Withdraw consent where applicable

To exercise any of these rights, contact us at Hello@plusplusultra.com. We may need to verify your identity before processing your request.

Yes. If you are a California resident, you have additional rights under California law — including the right to know what information we collect and share, request deletion, opt out of targeted advertising, and not be discriminated against for exercising your rights.

Submit a request at any time to Hello@plusplusultra.com.

Our website is not intended for children under 13, and we do not knowingly collect personal information from children. If you believe a child has provided us with personal information, contact us and we will delete it promptly.

We retain your information only as long as necessary to provide our services, complete transactions, comply with legal obligations, resolve disputes, and enforce our agreements.

We use reasonable administrative, technical, and physical safeguards to protect your personal information. No method of transmission or storage is completely secure, and we cannot guarantee absolute security.

Our website may contain links to third-party websites or services. We are not responsible for their privacy practices and encourage you to review their policies before sharing any personal information.

We may update this Privacy Policy from time to time. If we make material changes, we will update the “Last Updated” date above. Your continued use of the website after any changes means you accept the revised Policy.